Kristi McFarland brings 25 years of experience to her role as Chief People and Marketing Officer. She leads the company’s ESG strategy, talent management, marketing, and human resource functions building capabilities for future growth.

Prior to Imperative, Kristi served as Co-President, Chief Strategy Officer, and Chief People Officer at New Seasons Market, a $700M specialty grocer. She has held senior leadership roles in people strategy, brand, and communications at Peet’s Coffee and Gap Inc. Kristi is passionate about developing the next generation of leaders, serves as a board member and advisor to local businesses, and mentors women in leadership.

Kristi holds a BA in International Studies from Dickinson College, an MA in Organization and Leadership Development from the University of San Francisco, and a certificate in Business for Social Responsibility from the Haas School at U.C. Berkeley.